Most popular products being removed from the market, warn CBD retailers

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Daniel Pérez Vidal, founder of the online CBD retail platform For the Ageless​, has been tracking consumer insights via his site for over five years, with more than 20,000 customers regularly providing feedback on the products they order.

He says the feedback reveals that 70% of his customers favour full-spectrum products over other types of cannabinoid profiles.

A full-spectrum CBD product contains multiple cannabis plant extracts, including essential oils, terpenes, and other cannabinoids, such as cannabinol and tetrahydrocannabinol (THC), the cannabinoid in the cannabis plant that produces the ‘high’ feeling. The full-spectrum extracts being sold today do not make you ‘high’ as they contain less then 1mg of THC per container.

Research suggests that CBD’s health benefits may be more prominent when multiple compounds from the cannabis plant are present, and this has been dubbed the ‘entourage effect’​.

However, with the novel foods regulations currently working to weed out products containing THC, Vidal says this will inevitably remove full spectrum products from the market. In fact, the FSA has so far only validated three companies​ since the novel food applications deadline passed at the end of March and those all sell isolate products.

Vidal says: “We are concerned that the market runs the risk of becoming over-regulated, to the point of neutering itself in what it can offer.

“In particular, the drive towards an environment where artificial isolates become the norm. The natural and organic extracts that we have seen a great many benefiting from for years may be on the brink of disappearing.

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Most popular products being removed from the market, warn CBD retailers