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Navigating the Weird World of Cannabis Social Media

Illustration: Garfieldbigberm / Shutterstock Brands rely heavily on social media to raise awareness. With relatively low overhead costs and the potential for considerable reach, a robust social media strategy is crucial for sustainable growth. Compound that with the fact that nearly half of industry operators have an annual marketing budget of less than $50,000, it’s clear social media is a must. But...

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